O produto é o design

The hipster was Vice; the millennial is virtue, or at least virtuous consumption. The hipster aesthetic was capable of rendering even plain cotton T-shirts a little gross under the gaze of Dov Charney — the grossness was, indeed, part of the appeal. The millennial aesthetic, meanwhile, could take something disgusting and attempt — through sheer force of branding — to make it cute and fun. One such product, called “Come&Gone” (sans-serif logo, pastel website, friendly gifs), attracted notice on Twitter last year. Essentially a sponge on a stick, it was marketed as an “after-sex cleanup” device by a start-up “on a mission to ban the dripping, forever.”

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